New — visual builder 2.0

Turn product specs into qualified leads.

Forma lets manufacturers build embeddable product configurators in minutes. Buyers configure, you receive a lead with specs, pricing, and a PDF quote.

No credit card required · Cancel anytime

1,200+
Manufacturers
4.8M
Configurations served
€120M
Leads generated
99.98%
Uptime SLA
Features

Everything a manufacturer needs
out of the box.

01
Visual builder
Drag-and-drop steps, live preview, formula pricing — no code needed.
02
Embed anywhere
One <script> tag on any website, CMS, or landing page. White-label.
03
PDF quote
Every lead gets a branded PDF quote with full spec breakdown, auto-emailed.
04
Lead inbox
All submissions in one place with scoring, assignment and pipeline view.
05
Analytics
Funnel, session heatmap, top configurations, geographic breakdown.
06
CRM sync
Pipedrive, HubSpot, Salesforce — leads sync automatically via webhooks.

"The configurator paid for itself in 9 days. Now we'd quote nothing without it."

MZ
Marko Zupančič
Co-founder, Alpenwerk Pergolas

Start your free trial
today.

14 days, full Growth plan, no card required.